Offline Marketing: Is It Worth The Expense?
Posted on: 17 June 2015
You've undoubtedly heard about the importance of digital marketing for your small business: With 87 percent of Americans online and using websites, blogs and social media sites to conduct research on local companies, it makes good sense to concentrate your marketing dollars on strategies geared toward the 21st century. Before you let your outdoor signs spiral into disrepair due to neglect or stop printing out business cards and brochures, however, it's important to remember that there are still many people who are going to be swayed to buy by your offline marketing.
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