Collectible Neon Signs

Offline Marketing: Is It Worth The Expense?

You’ve undoubtedly heard about the importance of digital marketing for your small business: With 87 percent of Americans online and using websites, blogs and social media sites to conduct research on local companies, it makes good sense to concentrate your marketing dollars on strategies geared toward the 21st century. Before you let your outdoor signs spiral into disrepair due to neglect or stop printing out business cards and brochures, however, it’s important to remember that there are still many people who are going to be swayed to buy by your offline marketing. Do You Live in a Small Community? While people in small towns are just as likely to be technologically up-to-date as their big city counterparts, there’s often a feeling of loyalty toward small businesses in the area. If you are running what could affectionately be called a “mom and pop” shop, it’s important to make sure the outside of your building, including your signage, looks just as good as, if not better than, the inside. Remember that anywhere you are, whether your business is located in a large city or a tiny village, people are talking. Don’t think that they won’t notice that you are not paying attention to your sign, your stacks of brochures or your billboards, and they might assume that you no longer care. Are You Considering the Impulse Shopper? Even the most stringent planners occasionally stop in a shop on a whim, and your offline marketing needs to be positioned to encourage them to stop in your shop when they get the notion. Since those out and about on a drive aren’t likely to be consulting their smartphones (or at least, you hope that’s not what they’re doing while their eyes should be on the road!), your signage, billboard and even a radio spot could be the factor that gets them in the door. Is your lettering still readable from the street? Are your sign’s colors bright and attractive? Be sure to drive by at night if you’ve already left for the day before the sun goes down; is the neon still well-lit without flickering? Any deficiencies in these areas could dissuade someone from stopping, no matter what it says on your website. Do Your Customers Feel Rewarded for Their Loyalty? Direct mail pieces sent through the postal service can go a long way toward making your customers and clients feel appreciated. Implement a […]

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5 Ways To Use Banners Effectively Inside Your Business

Banners are commonly used to gain consumer interest on the exterior of the business, but once they are on the inside, the large print advertising does not need to stop. Using banners on the interior of your business can help promote new products, highlight sales, and are great for showcasing quick customer information. When choosing interior banners for your business, there are five tips that can help you get the most effective use from the banner. Banner Stands Instead of hanging banners in permanent locations, you can use a banner stand to easily place banners around your business. There are many benefits and features when choosing a banner stand. Vertical Banners: Banners with a vertical design can save extra space inside of your business and a custom stand can easily equip the design. Placement: When using a banner stand, you have the ability to place the banner anywhere in the business. This includes crucial areas like the front doorway or center of your location. Durability: Attaching a banner to a stand prevents the tug or wear on the banner itself. This can help the banner last for numerous years. Retractable Banners Saving space is crucial for any business. Each square foot matters and this includes storage space. Instead of wasting backroom space with banner storage, you can work with a commercial printer to have a retractable banner printer. This way, when the banner is not in use, it can roll up into its own case and save room at your business. Along with saving room, retractable banners are ideal for temporary sales or events. For example, if your business hosts a two-hour door buster sale then the banner can get pulled down as it’s needed. It can help avoid customer confusion and the banner can quickly get put away when the sale ends. Window Banners Instead of leaving a banner outside of your business, you can reach the exterior through the inside using window banners.  Window banners are a great compliment to display items that are featured in the window. You also have more options for fabrics and designs without having to worry about weather elements. When hanging window banners, you want to press them as close to the glass as possible. This can help prevent shadows and glare on the banner. Any hindrance in the readability of your banner can lessen the effectiveness. Interior lights that shine on the […]

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